Election Results

Mesa CARES Technical Assistance Program provides FREE marketing training for small businesses

July 8, 2020 at 10:33 am

Are you looking for a way to boost your digital marketing knowledge? Do you want to understand how Instagram can work as a sales tool? Have you ever wanted to know how you get Google to notice your business?

The City of Mesa is hosting the FREE Mesa CARES Marketing Training Webinar Series for Mesa small businesses affected by COVID-19. Visit Mesa will conduct seven webinars with the first beginning Tuesday, July 21. Additional webinars will run through July, August and into September.

The Marketing Training Webinar Series is designed for small businesses that want to improve their marketing communications and promotional effort using various platforms and methods. The courses are valuable for small businesses in need of telling their story to their various audiences to increase awareness and sales.

The Webinars are part of the Mesa CARES Small Business Technical Assistance Program, which is designed to provide free training, one-on-one business coaching, and technical assistance services to eligible, Mesa-based businesses that were impacted by the required business closures or limited services mandated by statewide Executive Orders.

"We are pleased to provide this virtual, high quality, high value marketing series exclusive to Mesa's businesses," Mayor John Giles said. "Digital marketing and maximizing social media were among the top requested topics from our business survey and through Mesa CARES we are offering it free."

Each Webinar will be limited to 50 participants and will be facilitated by Visit Mesa marketing experts. The webinars will include content experts who will provide practical knowledge and marketing tactics to help small businesses promote and grow their businesses.

The webinars will cover the following topics through a mix of lectures, guest speakers, discussion, and student activities:

Google for Business, Part 1
Tues., July 21, 8 a.m. - 10 a.m.

Public Relations 101: An Introduction to the Power of Media Outreach
Wed., July 29, 8 a.m. - 10 a.m.

Power of Social Media, Digital Marketing Best Practices, Strategies & Trends
Tues., Aug. 4, 8 a.m. - 10 a.m.

Introduction to Facebook Ads Manager
Thurs., Aug. 13, 9 a.m. - 11 a.m.

Google for Business, Part 2
Tues., Aug. 18, 8 a.m. - 10 a.m.

User-Generated Content and How Customer Photos Boost Your Bottom Line
Wed., Aug. 26, 8 a.m. - 9 a.m.

Understanding Your Customer, Why Data Insights Matter
Thurs., Sept. 3, 4 p.m. - 6 p.m.

Businesses can apply online at www.MesaAz.Gov/CARESBizTechAssist. Anyone needing help completing the application may contact the Mesa CARES Call Center at 480-644-CARE (2273). The call center is open Monday through Friday between 8 a.m. and 5 p.m.

The Mesa CARES Small Business Technical Assistance Program is part of the Mesa CARES Initiative that supports individuals, families, and businesses impacted by COVID-19. Funding comes from the Coronavirus Aid, Relief and Economic Security (CARES) Act.

Media Contact: Kim Lofgreen
Office of Economic Development