In an effort to continue supporting small businesses as they navigate the impacts of COVID-19, the City of Mesa is partnering with Hownd, a customer foot traffic- and revenue-generation platform for local brick and mortar businesses, to launch an online marketing program available to Mesa businesses at no cost to help drive customers back through their doors. The platform is designed to generate immediate cash sales and customer traffic as businesses work to recover from the impacts of the pandemic.
The program, dubbed "Shop Mesa," invites merchants to join the Hownd platform to offer customers the opportunity to purchase support vouchers, much like digital gift cards, and take advantage of promotional offers from local businesses.
"Our brick and mortar business owners have been heavily impacted by the pandemic and it's time to kick our efforts into high gear and pivot how we've normally supported them," Mayor John Giles said. "The City of Mesa is here to help our businesses, and this partnership with Hownd provides an important resource by bringing in customers and offsetting costs."
The City of Mesa has established a fund to cover Hownd administrative fees that would ordinarily by charged to the participating merchant. The fund is anticipated to generate a substantial return on investment by generating revenue for local businesses from thousands of consumers through the sale of vouchers, gift cards, and coupons purchased through the MyHownd mobile app, email, social media, or a participating business's website.
Businesses based in Mesa can learn more about the program, request information, and sign up by visiting www.hownd.com/Mesa-AZ. They can also visit the City of Mesa's website at www.MesaAz.gov/ShopMesa. Consumers who want to support Mesa businesses through this program can download the MyHownd app from their favorite app store.
Hownd is a proven, fully automated, and effortless foot traffic and revenue-generation platform that creates profitable guest visits for local businesses by delivering their targeted promotions to existing and new nearby consumers. Focused on the success of local business owners, the company has served thousands of local merchants and more than 40 million consumers throughout North America and beyond. Unlike outdated group-buying deal sites and offer portals that can bleed merchants dry, Hownd provides quantifiable, attributable, and sustainable long-term value to local businesses, reduces their effort and costs, and increases their real revenue and profit. Learn more at www.hownd.com or visit hownd.app/sign-up to get started in just five minutes. Call 877-394-2410 for more information.
Media Contact: Kim Lofgreen
Office of Economic Development